Some 10.9 million tourists visited Morocco during the year 2022, said in Rabat, the Minister of Tourism, Handicrafts and Social Economy, Fatim-Zahra Ammor.
In response to a central question on “the assessment of the tourist season 2022”, during the oral question session in the House of Councillors, Ms. Ammor stressed that the Kingdom has managed to recover nearly 84% of tourists during the past year compared to 2019, noting that this level exceeds by 20% the global recovery rate.
He added that tourist receipts in foreign currency stood at 81.7 billion dirhams (MMDH) at the end of November, i.e. a recovery rate of 112%, affirming that this result is due to the wise approach adopted by the Kingdom in the management of the health crisis, under the visionary leadership of His Majesty King Mohammed VI, which has strengthened the credibility of Morocco at the international level.
These good performances are also the result of the support provided by the State under the emergency plan to support the tourism sector, in addition to the process of promotion and marketing, guaranteeing flights to Morocco, and the full involvement of professionals and other partners, added Ms. Ammor.
In addition, the Minister stressed that the Kingdom has experienced an unprecedented influence through the historic achievement of the national team at the World Cup Qatar 2022, reporting, in this context, more than 17 million searches for the word “Morocco” recorded on search engines and more than 180 million interactions on social networks, while the normal average over the year is around 500,000, which will have a positive impact on the tourism sector.
She also said that this achievement has helped to bring out new markets for the destination Morocco, such as the United States of America, Brazil, Argentina, the Middle East, and sub-Saharan Africa, noting that the Ministry is working to convert this unprecedented global interest into tourist arrivals.
Regarding domestic tourism, Ms. Amour said that the rate of recovery exceeds 101% compared to 2019, noting that the number of tourist nights has increased to 7.9 million, or +27% compared to 2021 and +1% compared to 2019.