After a long period of lethargy, Moroccan tourism sets out to reconquer the world market. Several levers are operated to replace the kingdom among the best destinations in the world.
At the 2020 World Expo (Expo Dubai) which takes place from October 10 to 16, the kingdom marked its presence with its investment and export brand “Morocco Now”. Conferences, exhibitions, screenings and other activities are organized to sell the Morocco destination to this great international meeting.
On the occasion, a conference under the theme “Morocco Tourism Investment Day” was initiated by SMIT in cooperation with Bench Events. A meeting to remind donors and business leaders of Morocco’s various assets in terms of modern infrastructure, in addition to its cultural diversity and the hospitality of its inhabitants and which allow it to occupy a prominent place among the global tourist destinations.
Also, professionals took the opportunity to remind visitors that Morocco, by virtue of its geographical position, offers significant investment opportunities in all productive sectors, including tourism, which arouses great interest from investors, especially those from Gulf countries and the United Arab Emirates in particular.
The goal, according to the organizers, is to put the destination Morocco back in the top 20 in the world, noting that the Kingdom is currently among the 30 most important tourist destinations in the world.
Referring to the government’s efforts in the response against Covid-19, the president of the National Confederation of Tourism Hamid Bentahar said that the evolution of the tourism sector should allow the creation of vast employment opportunities in the near future.