New consecration for the Moroccan National Tourist Office (ONMT). The magazine Viajar, one of the prestigious Spanish magazines specialized in tourism and travel, has designated Morocco as the “best emerging sustainable destination for the year 2022-2023”, on Tuesday in Madrid, during an event organized at the “Real Fábrica de Tapices.
The award was presented to Adel El Fakir, Director General of the ONMT, by Josep Palau, Director of the magazine Viajar, in the presence of Karima Benyaich, Ambassador of Morocco in Spain, during a networking event where the main prescribers and operators of Iberian and Latin American tourism were present, as well as representatives of the profession in Morocco.
On this occasion, Adel El Fakir, DG of the ONMT said: “I am honored to receive this award that recognizes the efforts of the Kingdom of Morocco in sustainable tourism. This recognition strengthens the influence of the Moroccan brand through the attributes of sustainability and responsibility to which travelers around the world are very sensitive.
This event was an opportunity to capture the attention of more than 250 senior executives of Tour Operators and airlines and present them with the authentic offer of Morocco destination, carried by the new brand “Morocco – Land of Light.
This meeting allowed to consolidate the achievements of the Light Tour organized on June 21, 2022 in Madrid, and to confirm the performance of Morocco on the Spanish market, the first market in terms of recovery of the performance of the year 2019 (98% at the end of November 2022).
The opportunity to recall the exceptional results of the last communication campaign to the Spanish market. With an exposure rate of 74%, it achieved a satisfaction rate of 91% and nearly 90% of respondents expressed interest in visiting Morocco. This has earned Morocco many distinctions such as the award for “Best International Promotional Campaign in Spain” and the award for “Best Culinary Destination”.
Through this new distinction awarded by the magazine Viajar, the ONMT consolidates its strategy on this market of geographical and cultural proximity, a strategic market for the Moroccan destination, representing a significant pool of over 20 million tourists.
