The magazine Vogue Arabia, the Arabic version of the famous American magazine Vogue, has just dedicated its front page to the destination of Chefchaouen. Instagram city par excellence, it was chosen by the magazine to “make its readers dream in this month of May 2023,” said the Moroccan National Tourist Office, which cooperated with the magazine for this glamorous promotional operation.
For this edition Morocco, the theme of the color “Blue” so particular to the city of Chefchaouen was chosen and the international model Halima Aden with 1.3 million followers on the Instagram platform was chosen as the muse of this special file Morocco 10 pages in addition to the cover, continues the officed in a statement. Different paintings have been created in the alleys of the city highlighting the particular light bau Morocco and the architecture of the city and its crafts, it adds.
For the ONMT, this type of publication is an important way to strengthen the attractiveness of the destination Morocco by delivering qualitative content to a target with very high added value. The action plan “Light In Action” continues its trajectory and is declined in abundance so that the visibility for the destination Morocco is ubiquitous, he continues.
The office recalls that Vogue Arabia has 1 million copies per month. Launched in 2016, it is distributed in several Arab countries, including Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, the United Arab Emirates, Jordan and Lebanon. The magazine focuses on luxury publications, with content seen by over 350 million people and +3.2 million followers on social networks.