Five agreements relating to the program for granting grants dedicated to the renovation and upgrading of Agadir hotels were signed on Tuesday. These are five establishments representing the first batch to benefit from the said program in the tourist seaside area, the city center and the Talborjt district, namely: “Atlantic Palace”, “Sofitel Thalassa”, “Amadil”, “Aferni “And” Amenou “, indicates a press release from the Wilaya of the Souss-Massa region.
The overall cost of their renovation and upgrading is estimated at 300 Million Dirhams (total investment amount for the renovation) while the total amount of subsidies granted by the program is 32.5 Million Dirhams.
SDR Tourisme Souss Massa, manager of this program, provided support to candidates through technical studies which, among other things, made it possible to identify avenues for improvement or adjustment of renovation projects, particularly in terms of positioning. hotels, branding or recommendations in relation to the operation and marketing of products.
Five other hotels are at the stage of agreement in principle and will be able to join the 1st batch and benefit from the said grant and technical support once the files have been completed. Likewise, three applications which responded to the last call for expressions of interest are being finalized.
It should be remembered that this renovation program saw the light of day in 2020. The budget allocated to this program is 120 Million Dirhams financed by the Department of Tourism (60 Million Dirhams), the Souss Massa Region (40 Million Dirhams) ) and the Municipality of Agadir (20 Million Dirhams).
The subsidy dedicated to hotel establishments is 30% of the overall investment cost capped at 10 million Dirhams per hotel establishment.
The main objective of the granting mechanism of the said subsidy is to revitalize and support investment in the tourism sector with a view to improving the competitiveness of the tourism offer of the Souss-Massa Region in general, and of the city of Agadir in particular.