When a product is appreciated somewhere, the distance does not count at all. It is the proof that does not cease to give the products of the craft industry of Morocco which seduce more and more across the Atlantic. And the confirmation has just been administered at the beginning of the year. Indeed, in the wake of the performance of exports in this sector, worth 95 MDH at the end of January, or +39% compared to January 2022, it is the U.S. market that has absorbed the most. With a share of 44% of the overall volume, the Americans are positioned at the head of consumers of products of our artisans. Quite far behind, we find France with 15% while the Arab countries are only 9%. A table that indicates where to consolidate and on what front to act more.
That said, the overall distribution of Moroccan exports reveals that it is the pottery that has performed best at the beginning of the year, since it has captured 39% of share, followed by the carpet with 23% and the basketry that has represented 11%, while traditional clothing has weighed for 9%.
Certainly, this is only the beginning of the year, it can serve as indicators for the rest of the exercise. Especially if we take into account that we are just at the beginning of the launch of the second phase (2023-2025) of the development strategy of the sector adopted by the Department of supervision, registered under the Transformation, while the first, 2021-2022, revolved around the Recovery. Knowing that the phase III should be borrowed of Acceleration.
