We could have expected a better performance, but even the live broadcast of the triumphant return of the Atlas Lions could not compete with the Turkish series Al Waad broadcast on 2M. Face-to-face result: 27% audience against 54%. Flat-seam defeat.
This is a strong trend that we have been observing for several years: fiction, national but especially Turkish, and news stories magazines take the lion’s share of the ratings of the two channels. Thus, according to the daily audience figures delivered by Ciaumed, Moroccan series such as Joudia and Jrit or Jarit on Al Oula are followed by more than 5 million viewers. On 2M, the Turkish series, Al Waad and Al Amana, are respectively watched by 4 and 6 million viewers, i.e. an audience rate oscillating between 45 and 57%! Another indicator to remember: Moroccan productions, scheduled during Ramadan and rebroadcast throughout the year, record audience rates of 40%!
Beyond fiction and Turkish series, the choice of viewers is for news stories, but also entertainment programs, including Lalla Laarossa on Al Oula or Jazirat Al Kanz, Moroccan version of Fort Boyard, broadcast on 2M. For these two programs, the number of viewers varies between 6 and 7 million people. The musical evenings of Saturday evening, a figure imposed on the audiovisual landscape, are also part of the favorite programs of Al Oula with an audience rate which peaks at 40%. As for Jma3atna Zina, a concept launched a year ago, it has managed to find a place for itself, repeatedly exceeding the 40% mark, by offering a zoom on the national chaâbi heritage, and beyond the musical, to discover Moroccan composers and lyricists.
More than honorable scores, corroborated by figures from MarocMétrie, according to which 2M is watched by 50.3% of Moroccan viewers, while its colleague AlOula recorded, over the same period, an audience share of 40.2 %. But then, where did the remaining 10% of the audience go?
Channels from the Middle East come first, since according to a study carried out by researchers at the Faculty of Letters and Human Sciences of Ain Chock, nearly 8 out of 10 Moroccans say they appreciate the content broadcast on Arab satellite channels. .
The most popular programs are those broadcast by the stations of the Middle East Broadcasting Center group, or the documentaries of the National Geograhic Abu Dhabi channel. Al Jazeera tops the podium for news content, while, unsurprisingly, BeIn takes pole position for sports-related programming. A distinction is also to be made on the ratings of Moroccan channels. During the day, for example, 2M monopolizes more than half of the audience, while in prime-time, its share falls to only 27%. Ditto for AlOula which, during prime time, is content with 25% of the audience share, while on the whole of the day, it reaches 40%. Like what, it’s all about the quality of programs and well-established appointments with viewers.
