Morocco enjoys a good reputation among the G7 countries + Russia, according to the report on “Morocco’s reputation in the world” published on the website of the Royal Institute for Strategic Studies (IRES).
Morocco has a much “better image than that of South Korea, Vietnam, Chile and the BRICS countries and exceeds the external reputation of Turkey and all Arab and African countries”, displays this study conducted by IRES in partnership with the international firm specializing in the field of National Branding, “Reputation Lab”.
Conducted since 2015, the eighth edition of this study, which examines each year the reputation enjoyed by Morocco among the G7 countries + Russia, ranks the kingdom in 32nd place out of 72 countries assessed. In eight years of study, Morocco has always found itself in a good position with a reputation the size of that of the United States and Indonesia. The criteria taken into account are, among others, “level of development”, “institutional quality” and “ethics and responsibility”.
For IRES, Morocco has been able to gradually improve its image, going from a “low” level in 2015 (44.4 points) to a “moderate” level in 2022 (48.6 points). The country obtained very good scores in Australia, Egypt, France and China. On the other hand, “it is in South Korea, Sweden and especially in Spain that the perception of Morocco records the lowest scores”, we underline in the conclusions of this study.
