The Alpha 55 building will host on its 5th floor a new outlet dedicated to the Irish clothing brand Primark on an area of 1,000 m2 among the 10,000 m2 of the department store located at Mers Sultan in Casablanca.
The space will include spaces for women, men and children and will offer recent collections at prices “in line with those applied across the Mediterranean,” said the press release. The inauguration of the brand is scheduled for Wednesday, September 29.
The opening is part of the development and growth plans of Alpha 55, focused on “shopping for leisure activities at low prices”, marked in particular by the opening of the Alpha 55 website.
Primark was born in 1969 in Dublin and today has 397 stores in 12 countries in Europe and the United States, employing 78,000 employees in 2019 for a turnover of 7.79 billion pounds in the same year.
