Morocco continues to offer optimal conditions for the success of investors wishing to engage in trade. According to the report of the Spanish consulting firm Bloom Consulting, specialized in Nation Branding, the Kingdom ranks 4th in Africa and 50th worldwide among the most attractive countries for business.
Morocco has established itself as one of the most attractive platforms for investors and is ranked 4th among the most attractive countries on the African continent for trade after Nigeria (1st in Africa and 36th in the world), South Africa (39th in the world) and Ghana (48th in the world), while it surpasses Egypt on the continental and global level.
In the top 10 of Africans Tunisia (86th) closes the march behind, Uganda (80th world), Tanzania (76th world), Kenya (71st world) and Ethiopia (58th world).
At the level of North Africa, Libya occupies the last place at 34th place in Africa and 146th place worldwide.
As for Algeria, the neighbor is ranked 17th in Africa and 109th in the world, losing 7 places compared to the previous ranking.
Globally, the United Kingdom is at the top of the list ahead of the United States, which has topped the six previous editions of the ranking. The rest of the ranking includes India, France and Germany, Brazil, China, Australia, Singapore and Canada.
In the list of the least attractive countries for trade, according to Bloom Consulting, is China. The country continues, thus, to suffer the consequences of the pandemic of Covid-19 which weighs increasingly serious on its attractiveness in terms of trade or investment.
As a reminder, the above-mentioned study combines economic performance, Nation Branding strategy and online presence of countries on trade-related topics. It aims to assess their attractiveness in the field according to its economic performance based on the previous economic history.
