The first Forum on Entrepreneurship will be held from May 23 to 25 in Tangier, at the initiative of the Arab Organization for Administrative Development (AOAD).
Initiated under the theme “The role of entrepreneurs in achieving the goals of global and sustainable development”, the Forum aims to strengthen the culture of entrepreneurship, identify the skills and tools needed to ensure the sustainability of businesses and highlight the role of public relations and technological advances to address the current challenges and crises, said the organization in a statement.
It is also about supporting emerging entrepreneurs and providing appropriate platforms for them to develop their projects, identifying ways to adapt with the needs of society and development requirements at national and international levels, as well as facilitating cooperation and partnership between entrepreneurs, organizations and governments to achieve a comprehensive and sustainable development.
The Forum will also examine the current status of innovative projects, ways to develop them through new technologies, successful models, best practices to ensure their sustainability, as well as performance evaluation tools and development indicators.
The forum’s work is divided into three sessions that include several themes, including entrepreneurship, the concept of sustainable development, common challenges to entrepreneurship in the Arab region, managing expectations, harmonizing messages, the role of public relations and communication in achieving sustainable development, and performance evaluation indicators.