Morocco has just launched a major communication campaign in the United States supported by a temporary showroom. This operation, which will take place in the district of Hudson Yards Public Square & Gardens, aims to promote the kingdom’s exportable offer.
This campaign is designed as a moment of sharing where the people of New York will be called upon to visit and taste “blind” the fine bites specially designed by Moroccan Chef Yasmina Ksikes. On this occasion, the chosen theme is “Morocco, Kingdom of Taste” and will focus on five sectors, namely: fruits and vegetables, citrus fruits, olive oil sector, local products and fishing products sector.
Moreover, thanks to the agricultural policy initiated in Morocco for several years, the Moroccan exportable offer is rich in a variety of diversified products, unique in their flavor and their competitiveness. Currently, Moroccan agricultural and fishery products have become a pledge of reliability, credibility and authenticity and meet consumption criteria.
Long seen as an agricultural country, Morocco has become a major player in agrifood and fisheries exports thanks to the unique climatic conditions, the cost of living, its geographical position and its attractiveness for foreign investments. In view of these advantages, the Autonomous Establishment of Export Control and Coordination (EACCE) – Morocco Foodex, organized this unprecedented information and promotion action for consumers on the American market.