BIM Maroc continues its development in the Kingdom and inaugurates its first store in the southern provinces, in the city of Laâyoune.
Located in the city center, the new store covers an area of 364m². It offers the same experience and almost the entire assortment of food and non-food products at low prices, usually offered in BIM stores, specifies a press release from the hard-discounter.
“We are proud to be the first player in the modern distribution sector to settle in Laâyoune. This opening marks a new stage in the life of BIM Morocco. Our goal is to get closer to all Moroccans, in order to facilitate access to high quality products at affordable prices,” said Haluk Dortluoglu, chairman of the board of directors of BIM Maroc.